Corporate Social Responsibility Program with CAD
“Sustainability isn’t just important for people and the planet, but also is vital for business success,” said Maw, whose company connects students and professionals who want to use business skills to do social good. “Communities are grappling with problems that are global in scope and structurally multifaceted — Ebola, persistent poverty, climate change. The business case for engaging in corporate social responsibility is clear and unmistakable.”
“More practically, [CSR] often represents the policies, practices and initiatives a company commits to in order to govern themselves with honesty and transparency and have a positive impact on social and environmental well-being,” added Susan Hunt Stevens, founder and CEO of employee engagement platform WeSpire.
As consumers’ awareness about global social issues continues to grow, so does the importance these customers place on CSR when choosing where to shop. But consumers aren’t the only ones who are drawn to businesses that give back. Susan Cooney, founder of crowdfunding philanthropy platform Givelocity, said that a company’s CSR strategy is a big factor in where today’s top talent chooses to work.
“The next generation of employees is seeking out employers that are focused on the triple bottom line: people, planet and revenue,” Cooney told Business News Daily. “Coming out of the recession, corporate revenue has been getting stronger. Companies are encouraged to put that increased profit into programs that give back.”[See Related Story: Social Responsibility Tips for Your Business]
CAD has entered CSR project partnership with British American Tobacco Myanmar Company (BAT) in 2015, initially communicated by BAT. With financial support of BAT, CAD, by setting up our sub-offices, is helping rural communities for sufficient and sustainable water resources management for their consumption, personal hygiene, animal consumption and farming not only in mountainous areas, but also in central Myanmar such as in Ye Oo township in Sagain region and Natogyi township in Mandalay region, too. In this center Myanmar, British American Tobacco company (BAT) has been involving for sustainable water resources development by its CSR (Corporate Social Responsibility) fund, with CAD since 2015. CAD is ready to work with companies for their CSR projects where the need is most urgent for our 20 communities of about 2000 beneficiaries.